May 20, 1873
marked an historic day: the birth of the blue jean. It was on that day that
Levi Strauss and Jacob Davis obtained a U.S. patent on the process of putting
rivets in men’s work pants for the very first time.
The history
of blue jeans is a quintessentially American story, with working class origins,
entrepreneurial spirit and an egalitarian attitude towards fashion which we
have embraced and loved.
If you could
take the hand of an angel and fly back to your own best day (the day you felt
your most comfortable, free and full of energy), it’s doubtful you would be
wearing a suit. The chances are you would be wearing a pair of jeans – trousers
that gain comfort and character with age.
At my
capsule wardrobe workshop I ask the question of the men attending – how many
pairs of jeans do you have – the answer is usually at least 8 pairs each. Even
when they don’t fit any more or look dated, we are loath to part with them as
‘they were so comfortable’.
Slim fit:
Pencil fit:
Cotton:
Cross fit:
Tides:
