Monday, July 6, 2015

Fashion for KIDS


The kids fashion is based around smart casual tailoring for boys and pretty dresses, shorts and tops for girls with fashion elements included such as clusters of attached rosettes and petal appliques or circle embroidery details for overlarge polka dot looks.

This season the transformed the catwalk into a summer paddock with built up grasses, poppies and daisies which came up to the kids waists and a trampled path down the middle of the catwalk. Young girls released butterflies from cupped hands and prayed for seeds they had planted to grow and a boy sped up and down at speed on a toy trike.
Prints are soft and floral and pattern is used as bold checks, spots or diamond knits. There is the odd bright zap of lime green as well which is an unusual touch for a winter collection, two tone leggings and checked turtlenecks which reference the women’s collection.

Featuring new fall/winter kids fashion and a big dose of fun styling the story is called ‘Pink Attitude” every little girls dream environment with every shade of pink available in kidswearcurrently.

For fall/winter 2015 they have used soft muted colours such as mustard, teal, slate and charcoal and classicalknitwear styles in easy shapes with little pixie hats to match.


Reasonably priced it fills a gap between high and designer as the difficulty of finding a good mid-range interesting boys collection is huge. There are a few great boys ranges such as Scotch Shrunk but they tend to be more expensive and taken from adult lines rather than stand alone.

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